The United Kingdom has over 330,000 licensed premises with many different styles of operation; many operate as clubs and bars, many predominantly as restaurants and many as hotels.
The total pub and restaurant market is estimated as being worth £88 billion (source: MCA Eating Out Report 2017). The market is very competitive with relatively low barriers to entry and a multitude of brands.
Brands differentiate themselves through theming, quality of operation and customer focus.
Our market is evolving at a rapid pace due to a number of factors and is polarising between value operators and premium operators but in all cases a clear customer proposition and great service standards are critical for brand credibility and customer loyalty.
A focus on premium brands
The Group’s brands seek to operate towards the top end of the market by offering premium products with a value-added focus through providing an extensive range of innovative cocktails and food presented and served with flair and style in a quality, modern, cool and fun environment.
GIN AND SUPER PREMIUM RUMS
ARE THE FASTEST GROWING CATEGORIES
Well invested estate
Increasing our digital footprint
- Digital marketing remains at the heart of the Revolution Bars Group marketing strategy. Whilst the focus remains on the communication strategy to our 1.1 million Facebook fans across Revolution and Revolución de Cuba, our Instagram following is growing at a pace and is now up to 77k Instagram users.
- The Group has entered into a strategic partnership with a new social media agency in the summer of 2018, Social Chain, which will provide further growth, engagement and reach to our key markets whilst supporting our local social media strategy.
- Launch of the new Revolución de Cuba website in January supported a 32 per cent increase in traffic with 1.4 million visits.
- Revolution website traffic was 3.6 million users (up +14 per cent); however, a new website will be launched in February 2019 to help support the booking strategy as well as providing our customers with an improved user journey and easier access to information surrounding Revolution.
Meeting customer demand
As at the date of this report we operate 76 bars across the UK under both the Revolution and Revolución de Cuba brands. Three more bars are planned to open by the end of November 2018. Our bars are situated in town and city centres with some large cities hosting multiple versions of the Revolution brand. There is, therefore, significant scope for expansion.
POTENTIAL FOR 150 SITES
WE BELIEVE THERE IS THE POTENTIAL TO GROW OUR ESTATE TO 150 BARS
My immediate focus is to restore sales and profit growth to our core trading estate as I believe there is significant opportunity to deliver this over the coming months.
Rob Pitcher – CEO
Find out more about the Board of Directors at Revolution Bars Group.