The United Kingdom has over 330,000 licensed premises with many different styles of operation; many operate as clubs and bars, many predominantly as restaurants and many as hotels.

The total pub and restaurant market is estimated as being worth £88 billion (source: MCA Eating Out Report 2017). The market is very competitive with relatively low barriers to entry and a multitude of brands.

Brands differentiate themselves through theming, quality of operation and customer focus.