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Revolution Bars Group

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Meet the board

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  • Meet the board

About us

  • The Revolution Story
  • Purpose, Vision and Values
  • Leadership
    • Meet the board
    • Senior Management
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Keith FY21.JPG

Keith Edelman

Non-executive Chairman +
Keith FY21.JPG

Keith Edelman

Non-executive Chairman

Appointment date:

16 February 2015

Board Committees:

Nomination Committee (Chair) Audit Committee Remuneration Committee

Relevant past experience:

Keith has served on the Boards of public companies for over 30 years across a wide range of businesses and markets, with extensive experience in the retail and consumer sectors. Keith’s previous executive roles include being Managing Director of Arsenal Holdings plc from 2000 to 2008 and Chief Executive Officer of Storehouse plc (encompassing BHS and Mothercare) from 1993 to 1999. Keith has a BSc in management studies from the University of Manchester (Institute of Science and Technology).

Other appointments:
Keith is currently a Non-Executive Director of Headlam Group Plc, a Non-Executive Director of Altitude Group plc, and a Non-Executive Director (and Chairman of the Audit Committee) of the London Legacy Development Corporation. He is also a Non-Executive Director of both JE Beale PLC and Beale Limited, having been appointed to these companies in December 2019 and both being put into administration in January 2020. He is also a Director of Jewellery Quarter Bullion Limited, and a Non-Executive Director of E20 Stadium LLP. He was Non-Executive Director of Pennetro Energy PLC during part of the year and resigned on 15 April 2021.

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Rob Pitcher

Chief Executive Officer +
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Rob Pitcher

Chief Executive Officer

Appointment date:

25 June 2018

Board Committees:

Nomination

Relevant past experience:

Rob has over 25 years’ experience within the hospitality sector, most recently as Divisional Director Restaurants at Mitchells & Butlers responsible for the Harvester, Toby Carvery and Stonehouse brands.  Prior to joining M&B, Rob has held senior positions at many other leading hospitality companies including: Bramwell, Stonegate, Town & City, Laurel, Spirit and Scottish & Newcastle Retail.

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Danielle Davies

Chief Financial Officer +
Dan FY21.JPG

Danielle Davies

Chief Financial Officer

Appointment date:

22 December 2020

Relevant past experience:

Danielle is a Chartered Accountant with extensive corporate finance and hands-on financial and commercial management experience gained in senior positions at large multi-site retail businesses. Most recently, she was Chief Financial Officer At Footasylum plc. Prior to that she was Director of Finance at Pets at Home and performed senior financial  roles at Matalan, Royal and Sun Alliance and the Co-operative Group.

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Jemima Bird

Senior Independent Non-executive Director +
Jemima FY21.JPG

Jemima Bird

Senior Independent Non-executive Director

Appointment date:

19 December 2016

Board Committees:

Remuneration (Chair) Audit Nomination

Relevant past experience:

Jemima is a marketer with more than 20 years’ experience working with many of the UK’s leading high street brands, most recently leading the rebrand for the Co-op Food business. She formed Hello Finch, a brand and marketing consultancy, in 2013. Between 2008 and 2015, Jemima held executive Board positions at Moss Bros plc, Tragus and Musgrave Retail Partners.

Other appointments:
Jemima is a Director of Hello Finch Limited and a Board Trustee for the Football Foundation, the UK’s largest sports charity.

Will FY21.JPG

William Tuffy

Non-executive Director +
Will FY21.JPG

William Tuffy

Non-executive Director

Appointment date:

26 November 2018

Board Committees:

Audit (Chair) Remuneration Nomination

Relevant past experience:

William Tuffy is a Chartered and Certified Accountant with over 35 years’ experience in senior general and financial management roles in retail, FMCG and property investment and management. He has also been involved with business transformation and turnaround projects in companies ranging from large multi-nationals to mid-sized businesses and start-ups. He has held non-executive positions, including four years at Beale plc, during which time he was initially senior independent Director and then Non-Executive Chairman. Whilst at Beale plc, William also served as chair of both audit and remuneration committees.

Other appointments:
William is also a Director of Miromore Limited and Structadene Limited.

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