Our business model is to maintain strong cash generation from our existing estate of bars, whilst prioritising investment in the core estate to drive like-for-like sales for both the Revolución de Cuba and Revolution brands.
What we do
Revolution Bars Group plc is a leading operator of premium bars, with a strong national presence across the UK and significant growth opportunities. Currently trading from 76 bars, there are 15 bars planned for refurbishment in FY20. Our bars are located predominantly in town or city centre high streets.
Revolution’s primary customer focus is on 18–25 year olds who are looking for a fun and party atmosphere. During the daytime, the brand’s focus on food has a broader appeal.
Revolución de Cuba’s focus is on a slightly more mature and discerning customer.
The female customer is at the heart of our propositions and therefore we strive to ensure that our environments are clean, well maintained, safe and properly supervised and that our product offers and service quality are consistent with a premium operation.
INTRODUCTION OF BRANDED APPS
The Group’s training and development activity ensures we maintain a strong pipeline of managers to lead and grow the business. A variety of development tools, maximising technology where appropriate and combined with our ACE Customer Service training programme, takes people from learning about our purpose, vision and values at induction through to mastering a range of brand standards that ensure quality and speed of service are a focus for all team members.
400 MEMBERS OF STAFF ATTENDED THE 2019 CONFERENCE
The high value associated with our retail brands by our core customer groups drives significant levels of loyalty and frequency of visit. Our Revolution bars have been trading since 1996 and are a destination of choice for customers who value our innovative food and drinks menus based around premium branded products in a fun and entertaining environment. The success of our Revolución de Cuba brand is driven by the Cuban-inspired backdrop and theming offering innovative cocktails, food and live music to a wide range of customers. We do not lose sight of the fact that, above all else, most of our customers come to us for a good night out. What we are actually selling are good times and fun, happy experiences, the delivery of which requires us to get all facets of our operation and brand standards operating consistently at a premium level.
OVER 120 NEW BESPOKE COCKTAILS ACROSS BOTH BRANDS
We have a trading portfolio of 76 bars located predominantly in town or city centre high streets operating under the Revolution and Revolución de Cuba brands. We regularly review new bar opportunities against rigorous and proven investment criteria and believe that there is scope for 150 of our branded bars in the United Kingdom. The Group continues to develop a strong pipeline of new sites and expects to return to expansion in late 2020.
5 BARS OPENED IN FY19
The Group’s focus on a relatively young customer demographic requires leading-edge communication and marketing. The Group has recently reviewed its agency partners and has contracted with Social Chain, which is one of the fastest growing and most well-respected marketing agencies in the UK, and which happens to be led by a former Revolution bartender. We have an exclusivity arrangement in place with Social Chain and are working with it to significantly improve the quality, style and innovation of our digital presence.
1.2M SOCIAL MEDIA FOLLOWERS
Our senior management team has experienced some significant challenges during the last year, which resulted in changes in personnel. The team has been strengthened substantially which leaves it well positioned to achieve some step changes in performance in the coming years.