Our business model provides solid foundations from which the
business can recover strongly from the COVID-19 disruption.
What we do
Revolution Bars Group plc is a leading operator of premium bars, with a strong national presence across the UK and significant growth opportunities. Currently trading from 66 bars. Our bars are located predominantly in town or city centre high streets.
Revolution’s primary customer focus is on 18–25 year olds who are looking for a fun and party atmosphere. During the daytime, the brand’s focus on food has a broader appeal.
Revolución de Cuba’s focus is on a slightly more mature and discerning customer.
The female customer is at the heart of our propositions and therefore we strive to ensure that our environments are clean, well maintained, safe and properly supervised and that our product offers and service quality are consistent with a premium operation.
4.5 AVERAGE STAR RATING ACROSS ALL ONLINE REVIEW PLATFORMS
The Group’s training and development activity ensures we maintain a strong pipeline of managers to lead and grow the business. A variety of development tools, maximising technology where appropriate and combined with our ACE Customer Service training programme, takes people from learning about our purpose, vision and values at induction through to mastering a range of brand standards that ensure quality and speed of service are a focus for all team members.
92% OF OUR PEOPLE ARE PROUD TO WORK FOR US
The high value associated with our retail brands by our core customer groups drives significant levels of loyalty and frequency of visit. Our Revolution bars have been trading since 1996 and are a destination of choice for customers who value our innovative food and drinks menus based around premium branded products in a fun and entertaining environment. The success of our Revolución de Cuba brand is driven by the Cuban-inspired backdrop and theming offering innovative cocktails, food and live music to a wide range of customers. We do not lose sight of the fact that, above all else, most of our customers come to us for a good night out. What we are actually selling are good times and fun, happy experiences, the delivery of which requires us to get all facets of our operation and brand standards operating consistently at a premium level.
OVER HALF OF CUSTOMERS SURVEYED ASSOCIATE FUN WITH THE BRANDS
We have a trading portfolio of 66 bars located predominantly in town or city centre high streets operating under the Revolution and Revolución de Cuba brands. We regularly review new bar opportunities against rigorous and proven investment criteria and believe that there is scope for 150 of our branded bars in the United Kingdom. In FY20 we were able to surrender the leases on six loss-making sites, as well as a further two after period-end and a further five through the CVA process in FY21.
6 SITES SURRENDERED IN THE YEAR
The Group’s focus on a relatively young customer demographic requires leading-edge communication and marketing. With an increased focus in online bookings seeing a rise of over half since last year, and 545,000 registered downloads of our new Revs App, as well as development of Order and Pay at table via the App ready for both brands.
SOCIAL MEDIA FOLLOWING UP 27.7% ON LAST YEAR
Our senior management team has experienced some significant challenges during the last year, which resulted in changes in personnel. The team has been strengthened substantially which leaves it well positioned to achieve some step changes in performance in the coming years.
MANAGEMENT TEAM POSITIONED FOR RETURN TO GROWTH
DISCLAIMER - Issued by Revolution Bars Group plc ("the Group")
Any opinions on or estimates or forecasts of the Group's performance made by research analysts are theirs alone and do not represent opinions forecasts or predictions of the Group or its Management. By distributing such research information the Group does not imply it's endorsement of or concurrence with it. The Group does not accept any responsibility whatsoever for the views expressed by research or other analysts reporting on the Group.